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Competition analysis and market positioning - StartupStage Blog

Below you'll find my high-level guidance on the competition slide of your pitch deck. Scroll to the bottom to jump to a different slide or download our free workbook.

Guidance

The competition slide shows investors that you understand your competitive landscape and have a clear differentiation strategy. This slide should demonstrate your competitive advantages and positioning.

Focus on showing how you're different and better, not just listing competitors. Investors want to see that you have sustainable competitive advantages.

Checklist

  • Key competitors clearly identified
  • Competitive matrix or positioning chart
  • Your unique differentiators highlighted
  • Barriers to entry you're creating
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